Bhumi, a brand for people and planet. This brand story starts with a girl living in Shanghai, grew up in India and inspired by the lifestyle of both cultures. The meaning of Bhumi, a Sanskrit word meaning goddess of the Earth, sends a message of love and care. Her mission is to create awareness on sustainable lifestyle and inspire people through media and education by community building. By providing a wide range of plant-fiber based packaging and durable daily products, Bhumi is a part of people’s life. Bhumi 包装 brings packaging solutions to growing established business to replace all disposable plastic.
Meat was tasked with creating a strategy, logo and visual identity that appeals to sensibilities of urban millennials. A mature and engaging tone makes people informed, connected and brings joy into daily life. The logo and identity reflects the organic origin of the brand.