Our collaboration has tried to convey and explore, through a small gesture, what the path towards Designing for a Neurodiverse Future might be in the B2C market.

At the heart of this package re-design is the people that give the popcorn its magic. Our design is about celebrating their joyfulness, their expressive sense of confidence and humour, with a generous sprinkling of idiosyncratic attitude.

Since its inception in 2014, New Jersey based Popcorn for the People has tried to create career opportunities for autistic adults and the neurodivergent community. Through this re-design we wanted to bring the joyful affirmation of their mission to the forefront.