Skincare for Physical and Mental wellbeing.
Pinpoint. is a professional self-care brand. Pinpoint. specializes in targeting the golden coordinates of our skin, and applies this technology throughout the entire product lineup to help repair skin barrier and reconcile skin conditions.
Ideas of the branding start from the fundamental brand concept: capturing the delicate details in different moments, and transiting the sensory from physical to mental.
The visualization of the concept is worked out as a single dot, or "point". The dot is a visual metaphor of immersion and a visual symbol connecting the brand concept and graphic language.
Each collection of Pinpoint is inspired by different sources in nature. The greens of "Rainforest" and blues of "Marine".