A traditional Chinese pastry brand founded a century ago in the Qing Dynasty.
The calligraphic hand of Emperor Qian Long became the foundational element in the visual identity.
Chinese pastries are often gifted on occasion rather than consumed daily,
the brand therefore needed to feel presentable as a gift.
The packaging system uses a muted palette of colors that are inspired by classic raw ingredients of traditional Chinese pastry, egg yolk, red and green beans, flour, lotus seeds, etc.