Peiping Machine is a craft brewery that is dedicated to purist brewing techniques and consistent quality.
The custom logomark sources “Li Shu” style calligraphy from Peking-era ephemera, and modernizes it by amplifying the sharpness of the strokes.
![](https://meat.studio/media/pages/work/peiping-machine/1d2e183431-1692357551/meat-studio-peiping-machine-2-2x.webp)
![](https://meat.studio/media/pages/work/peiping-machine/1d2e183431-1692357551/meat-studio-peiping-machine-2-1280x.webp)
![](https://meat.studio/media/pages/work/peiping-machine/b744371039-1692357551/meat-studio-peiping-machine-3-2x.webp)
![](https://meat.studio/media/pages/work/peiping-machine/b744371039-1692357551/meat-studio-peiping-machine-3-1280x.webp)
The identity system, including promotional imagery, is completely typography-based and inspired by International Style.
![](https://meat.studio/media/pages/work/peiping-machine/ff773bb98a-1692357555/meat-studio-peiping-machine-4-2x.webp)
![](https://meat.studio/media/pages/work/peiping-machine/ff773bb98a-1692357555/meat-studio-peiping-machine-4-1280x.webp)
![](https://meat.studio/media/pages/work/peiping-machine/423e2bf0ec-1692357555/meat-studio-peiping-machine-5-2x.webp)
![](https://meat.studio/media/pages/work/peiping-machine/423e2bf0ec-1692357555/meat-studio-peiping-machine-5-1280x.webp)
![](https://meat.studio/media/pages/work/peiping-machine/12fc0c8c24-1692357556/meat-studio-peiping-machine-6-2x.webp)
![](https://meat.studio/media/pages/work/peiping-machine/12fc0c8c24-1692357556/meat-studio-peiping-machine-6-1280x.webp)
![](https://meat.studio/media/pages/work/peiping-machine/ac48c173e9-1692357559/meat-studio-peiping-machine-7-2x.webp)
![](https://meat.studio/media/pages/work/peiping-machine/ac48c173e9-1692357559/meat-studio-peiping-machine-7-1280x.webp)
![](https://meat.studio/media/pages/work/peiping-machine/3acc5f8e17-1692357578/meat-studio-peiping-machine-8-2x.webp)
![](https://meat.studio/media/pages/work/peiping-machine/3acc5f8e17-1692357578/meat-studio-peiping-machine-8-1280x.webp)
![](https://meat.studio/media/pages/work/peiping-machine/883ac74395-1692357581/meat-studio-peiping-machine-9-2x.webp)
![](https://meat.studio/media/pages/work/peiping-machine/883ac74395-1692357581/meat-studio-peiping-machine-9-1280x.webp)
![](https://meat.studio/media/pages/work/peiping-machine/27f613e84e-1692357560/meat-studio-peiping-machine-10-2x.webp)
![](https://meat.studio/media/pages/work/peiping-machine/27f613e84e-1692357560/meat-studio-peiping-machine-10-1280x.webp)
Next project
GOGO
![](https://meat.studio/media/pages/work/gogo/b2178985fb-1692357582/meat-studio-gogo-1-2x.webp)
![GOGO](https://meat.studio/media/pages/work/gogo/b2178985fb-1692357582/meat-studio-gogo-1-1280x.webp)