gogo
gogo is a fast food and convenience brand created by the Beijing Subway. Launched in July 2021, it offers quick and easy meal options through mobile orders followed by in-store pickup, right in between stops of a workday.
The design is inspired by the mundane daily commute of Beijingers, using graphics resembling pick up items, or "buffs", for players in videogames, replenishing commuters in their daily rush of the hyper city life.
gogo is a fast food and convenience brand created by the Beijing Subway. Launched in July 2021, it offers quick and easy meal options through mobile orders followed by in-store pickup, right in between stops of a workday.
The design is inspired by the mundane daily commute of Beijingers, using graphics resembling pick up items, or "buffs", for players in videogames, replenishing commuters in their daily rush of the hyper city life.
gogo
Branding
Visual Identity
Creative and Art Direction
Illustration
Packaging Design
Beijing
2021-2022
Branding
Visual Identity
Creative and Art Direction
Illustration
Packaging Design
Beijing
2021-2022
