The city of Chongqing is one of bustling noises and towering concrete jungles, with dizzying visual tension and intensity.

The identity builds upon local vernacular, remixing elements such as spam advertising, public announcement templates, QR code cards for mobile ordering, and touristy street photography.

A commemorative zine and notebook reviewing the noodle stall’s twenty year history was published as gifts to the eatery’s cult following. All are printed in risography.