Tourist souvenirs are often loud, sun-kissed, and unapologetically extra — and we see them for what they truly are: authentic, joyful, and unapologetically alive.
The identity borrows from the jubilant language of tourist souvenir design. Elongated Chinese sans-serifs overlap with cursive English scripts, set against red-blue gradients. The art direction draws from destination T-shirt prints and street souvenirs — something worn, carried, and lived with.
