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TIPTOE&ROLL (by influencer @jessieshao) is an indpendent apparel label by women for women. Inspired by the contemporary woman, it is confident and strong. The identity, including the custom-designed condesned grotesque logotype, was inspired by graphic ephemera of a variety of social movements and protests in history.
TIPTOE&ROLL

Branding
Visual Identity
Creative and Art Direction
Packaging Design

Beijing
2020






Design and Identity

Beijing and Toronto