TIPTOE&ROLL (by influencer @jessieshao) is an indpendent apparel label by women for women. Inspired by the contemporary woman, it is confident and strong. The identity, including the custom-designed condesned grotesque logotype, was inspired by graphic ephemera of a variety of social movements and protests in history.
TIPTOE&ROLL

Visual Identity
Packaging Design

Beijing
2020







Chinese Protest Recipes is a project of resistance created by @thegodofcookery and designed by @rontau of @meatstudio.

It is a very personal project that protests against racial inequality and white supremacy in the food world. In this moment, as we struggle to get thru a racial pandemic, this project acts as a form of culinary and literary protest, through the lens of Chinese food.
Started originally as a takeover on @doofmagazine, the official recipe book just dropped as a free digital download. In exchange, donations are encouraged to support Black Lives Matter. A limited edition risograph printed version, and t-shirts will be released soon, with 100% of the proceeds going to support Color of Change.

Chinese protest Recipes

Visual Identity
Book Design

Toronto
2020

using New Diane typeface by
Paul Bergès



KEAAMI

Project uploading soon.

KEAAMI

Visual Identity

Beijing
2020




Peiping Machine is a craft brewery that is dedicated to purist brewing techniques and consistent quality. The custom logomark sources “Li Shu” style calligraphy from Peking-era ephemera, and modernizes it by amplifying the sharpness of the strokes. The identity system, including promotional imagery, is completely typography-based and inspired by International Style. 

Peiping Machine

Visual Identity
Packaging Design

Beijing
2019

Collaborator(s)
Julius Hui 







Myth Monkey Beer is a local Chinese beer brewery located in Wuhu, China. Signature brews are fruity and fragrant, appealing to a younger, more casual audience.

Naming derives from the ancient Chinese myth 水猴子 “water monkey” or 水鬼 “water ghost”. The monkey draws from ancient Chinese mythological “diagrams”, while type design stylistically blend Asian calligraphy with contemporary Latin-based type design.
Myth Monkey

Visual Identity
Packaging Design

Wuhu
2019






Design and Identity

Beijing and Toronto