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Peiping Machine is a craft brewery that is dedicated to purist brewing techniques and consistent quality. The custom logomark sources “Li Shu” style calligraphy from Peking-era ephemera, and modernizes it by amplifying the sharpness of the strokes. The identity system, including promotional imagery, is completely typography-based and inspired by International Style. 

Peiping Machine
Branding
Visual Identity
Packaging Design

Beijing
2019
Collaborator(s)
Julius Hui 






Design and Identity

Beijing and Toronto