The city of Chongqing is one of bustling noises and towering concrete jungles, with dizzying visual tension and intensity.
The identity builds upon local vernacular, remixing elements such as spam advertising, public announcement templates, QR code cards for mobile ordering, and touristy street photography.
A commemorative zine and notebook reviewing the noodle stall’s twenty year history was published as gifts to the eatery’s cult following. All are printed in risography.
The identity builds upon local vernacular, remixing elements such as spam advertising, public announcement templates, QR code cards for mobile ordering, and touristy street photography.
A commemorative zine and notebook reviewing the noodle stall’s twenty year history was published as gifts to the eatery’s cult following. All are printed in risography.
Pangmei Noodles
Branding
Visual Identity
Creative and Art Direction
Spacial Graphics
Chongqing, Beijing
2019
Collaborator(s)
Office AIO
Ken Ngan
S-TONES printing
Branding
Visual Identity
Creative and Art Direction
Spacial Graphics
Chongqing, Beijing
2019
Collaborator(s)
Office AIO
Ken Ngan
S-TONES printing
All photography by Ken Ngan.
Space Design by Office AIO. Image courtesy of Office AIO.