NBA Playzone (China), an indoor themepark targeting children from ages 2 to 10, needed creative and art direction, as well a as re-design of the NBA team mascots, who would feature prominently in the new parks.
One major goal of the brief was to create new versions of mascots to be kids-oriented and fun, as well as to appeal to the Asian market, expanding the characters’ storytelling and merchandising potential.
One major goal of the brief was to create new versions of mascots to be kids-oriented and fun, as well as to appeal to the Asian market, expanding the characters’ storytelling and merchandising potential.
NBA Playzone
Creative and Art Direction
Mascot Re-Design
Beijing
2019
Collaborator(s)
Blaze
Creative and Art Direction
Mascot Re-Design
Beijing
2019
Collaborator(s)
Blaze
