NBA Playzone (China), an indoor themepark targeting children from ages 2 to 10, needed creative and art direction, as well a as re-design of the NBA team mascots, who would feature prominently in the new parks.

One major goal of the brief was to create new versions of mascots to be kids-oriented and fun, as well as to appeal to the Asian market, expanding the characters’ storytelling and merchandising potential.

NBA Playzone

Creative and Art Direction
Mascot Re-Design



Design and Identity

Beijing and Toronto