Myth Monkey Beer is a local Chinese beer brewery located in Wuhu, China. Signature brews are fruity and fragrant, appealing to a younger, more casual audience.

Naming derives from the ancient Chinese myth 水猴子 “water monkey” or 水鬼 “water ghost”. The monkey draws from ancient Chinese mythological “diagrams”, while type design stylistically blend Asian calligraphy with contemporary Latin-based type design.
Myth Monkey

Visual Identity
Packaging Design


Design and Identity

Beijing and Toronto