BigSmall Coffee

BigSmall Coffee is one of the earliest artisan coffee brands in Beijing. It attempts to do away with the often stuck-up pretense of artisan coffee and instead creates spaces that foster conversation and casual fun.

The identity uses a visual language that normally does not represent the industry, such as the "unappetizing" colour of Yves Klein Blue, and irreverent imagery such as T-Rexes high on caffeine.
BigSmall Coffee

Creative and Art Direction
Visual Identity
Spacial Graphics


Design and Identity

Beijing and Toronto